Amorepacific India Launches Premium Division, Appoints Vidushi Goyal

Amorepacific India has officially launched a new premium division dedicated to its K-beauty brands, Laneige and Sulwhasoo. This strategic move aims to enhance their presence in the luxury beauty market in India.

Vidushi Goyal has been appointed as the Business Head of this new division. With over 15 years of experience in consumer brands, Goyal is expected to lead the integrated business and marketing strategies for both brands across various channels.

The establishment of this division aligns Amorepacific India with other strategic markets in the company's global portfolio. The goal is to strengthen the business and marketing functions for Laneige and Sulwhasoo under a unified structure.

Goyal emphasized the importance of tailored strategies for the Indian market, noting that Laneige has already gained popularity among Gen Z and millennials, while Sulwhasoo will leverage its heritage in ginseng research to appeal to consumers. This initiative marks a significant step for Amorepacific in capturing a larger share of India's premium beauty segment.