SM Entertainment
SM엔터테인먼트
Pioneering K-pop agency (aespa, NCT, Red Velvet).
Latest News

K-Pop's Q3 2026 Calendar: BTS and (G)I-DLE Lead July, Red Velvet and Stray Kids Set for August
Forbes' running K-pop release tracker maps a packed third quarter, with July comebacks from BTS, (G)I-DLE, U-Know Yunho and Hyolyn plus rookie debut VAYONN, while August brings Red Velvet, Stray Kids, ENHYPEN and NCT 127 back to the charts.

SM Entertainment Unveils 'Next 3.0' Strategy and New Boy Group as Key Figures Exit
SM Entertainment has rolled out a sweeping business overhaul and confirmed a 2026 boy group debut just as it grapples with the departures of longtime creative leaders including BoA. The agency is betting on a new ‘multi-creative’ system and AI-driven fan tools to redefine its identity ahead of its 30th anniversary.

SM Entertainment Unveils 'SM NEXT 3.0' Growth Strategy
Marking its 30th anniversary, SM Entertainment has laid out a sweeping new corporate roadmap called 'SM NEXT 3.0,' covering a restructured creative system, global IP partnerships, AI-driven A&R and a new boy group debut.
SM Entertainment Posts Record Q4 Revenue as Concert and Merchandise Sales Surge
SM Entertainment closed 2025 with its strongest fourth quarter on record, as booming concert ticket and merchandise sales more than offset a slump in physical and digital music sales.

Tencent Set to Become SM Entertainment's No. 2 Shareholder via HYBE Deal
China's Tencent is poised to become the second-largest shareholder of K-pop powerhouse SM Entertainment through a transaction involving HYBE's stake, reshaping the ownership map of Korea's leading entertainment firms.
Timeline
- K-Pop's Q3 2026 Calendar: BTS and (G)I-DLE Lead July, Red Velvet and Stray Kids Set for August
- SM Entertainment Unveils 'Next 3.0' Strategy and New Boy Group as Key Figures Exit
- SM Entertainment Unveils 'SM NEXT 3.0' Growth Strategy
- SM Entertainment Posts Record Q4 Revenue as Concert and Merchandise Sales Surge
- Tencent Set to Become SM Entertainment's No. 2 Shareholder via HYBE Deal