HYBE's New Girl Group Tuide to Debut Aug. 24 With EP 'Tune & Play'

HYBE has confirmed that its newest girl group, Tuide, will make its official debut on Aug. 24 with a first EP titled "Tune & Play." The seven-member act marks the launch of ABD, the latest addition to HYBE's growing roster of in-house labels.

The group is composed of Seohee, Seoyeon, Elena, Jia, Saki, Seah and Yi Hani, all born between 2006 and 2011. Their backgrounds span Korea, the United States, Britain and Japan, reflecting a deliberately international lineup from the outset.

According to the agency, the debut has been positioned as a key milestone for ABD, which is entering the competitive K-pop girl group market at a time when HYBE continues to expand its label portfolio beyond flagship acts such as BTS and Le Sserafim. The company has increasingly relied on a multi-label structure to nurture new talent across different genres and target audiences.

Details about the EP's title track, concept and promotional schedule have not yet been fully disclosed, but the Aug. 24 date has been set as the group's formal introduction to the public. Industry watchers note that the diverse nationalities among Tuide's members align with HYBE's broader strategy of building groups with global appeal from day one, rather than expanding overseas only after establishing a domestic fan base.

With the debut date now confirmed, attention turns to how Tuide will be introduced through pre-release content and promotional activities in the coming weeks, as HYBE looks to replicate the international success of its existing labels with its newest venture.