September Drama Brand Reputation Rankings Announced

The Korean Business Research Institute has unveiled the September brand reputation rankings for popular K-dramas. This ranking reflects the public's perception and popularity of various dramas based on an analysis of big data collected from August 10 to September 10.

Topping the list is "A Bona Fide Killer," which achieved a brand reputation index of 5,233,155. The drama garnered attention with keywords like "one shot, one kill" and featured notable actors such as Kong Hyo Jin and Jung Jun Won. The show received a remarkable 95.24% positive reaction from viewers.

In second place, "Our Happy Days" scored 4,712,721, while "A Trap Called Desire" followed closely in third with 3,352,346. Other dramas in the top five include "Love on the Menu" and "Our Sticky Love," showcasing a diverse range of genres and themes that resonate with audiences.

This month’s rankings highlight the dynamic landscape of K-drama, where viewer engagement and media coverage play crucial roles in shaping brand reputation. As the industry continues to evolve, these rankings serve as a barometer for the success and appeal of various productions.