Samsung C&T's The Aperture Opens Pop-Up at The Hyundai Seoul, Debuts 2026 Fall Line

Samsung C&T Fashion Group's contemporary women's label The Aperture has opened a pop-up store at The Hyundai Seoul, giving shoppers an early, in-person look at its 2026 fall collection before the pieces go on sale. The pop-up runs from July 31 through August 9 on the third floor of the department store's Pop-up Studio B space.

The fall lineup draws inspiration from 1960s minimalist art, translating that aesthetic into blazer sets, classic shirts, H-line skirts, wide tea shirts, pleated blouses and trench coats. The brand said its menswear-inspired womenswear pieces have expanded to more than four times last year's lineup, with nylon-blend pants, field jackets and leather jackets scheduled to roll out in stages starting in September.

The pop-up space itself echoes The Aperture's design philosophy, furnished with vintage 1950s and 1960s furniture and objets to evoke a mid-century atmosphere. Visitors during the event window can take advantage of a 10% discount, while customers spending more than 300,000 won receive a branded T-shirt and those spending over 500,000 won receive a belt, both while supplies last.

Items unveiled at the pop-up will become available for purchase across the country through the SSF Shop starting August 3, extending the collection's reach well beyond the physical event.

Launched in 2023, The Aperture has built its business primarily through online channels including SSF Shop, 29CM and W Concept. Samsung C&T said the brand's clear identity and focus on signature items have paid off commercially, with first-half sales up roughly 130% year-on-year compared with the same period last year.

The Hyundai Seoul pop-up marks a step toward more offline exposure for the brand as it looks to convert its online momentum into broader recognition among fashion-conscious shoppers in Seoul's Yeouido retail hub.